Johalla Projects Presents the YOU ARE BEAUTIFUL Project at 35 Denton Music Festival

Did you see it before or after the “YOU” crushed a car? Meeting up with Jaclyn on Saturday, can’t wait to meet her and learn more about this amazing project!

YOUAREBNEW

JOHALLA PROJECTS AND “YOU ARE BEAUTIFUL” PROJECT HEAD TO 35 DENTON MUSIC FESTIVAL

MARCH 7 – MARCH 10, 2013

35 DENTON MUSIC FESTIVAL 


DENTON, TEXAS

This year, the 5th annual 35 Denton Music Festival will feature a large-scale art installation by artist Matthew Hoffman, produced by Johalla Projects. The 100 foot long sculpture reads “You Are Beautiful” in 8 foot tall wooden letters on the roof of the Dan’s Silverleaf music venue in downtown Denton, Texas.

Ten years ago, Hoffman quietly started a simple sticker campaign called “You Are Beautiful” with 100 stickers. Since then, over a half million stickers have traveled around the world and the campaign has evolved into block long murals, public installations, and exhibitions at cultural institutions involving thousands of artists. The campaign’s history is rich, but the message remains clear, “Stay strong, and never forget: You Are Beautiful.”

This collaboration is Johalla Projects’ latest…

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