By Megan Radke
Beer and music have always gone hand in hand – where there’s one, there’s often the other. Spune Productions has married the two into an indie music and beer festival that is sure to be one of the most fun of 2013.
In April, the appropriately named Untapped Festival will feature more than 60 brewers and artists like Justin Townes Earle and Deer Tick, who can only be described as a beer festival goers dream act.
September of 2012 hosted the first Untapped, which was originally scheduled to be a block party held at Uptown Dallas’ The Common Table. When the lineup was announced (which featured acts like Akron Family and The Antlers), the brewers and the ticket sales kept growing, and the crew at Spune quickly realized it was time to move to a bigger venue and hosted Untapped at Trinity Groves in Dallas.
“We were very pleased to realize how strongly the event resonated with our city,” said Matthew Harber, Spune’s co-owner and CEO. “Spune has always had an inclination towards the non-traditional and what started as a weekly local music program at a house bar in Uptown, of all places, eventually spawned Untapped.”
Annette Marin, Spune’s marketing coordinator, noted that the Untapped idea also came from discussions about typical beer festivals and typical concerts, noting that beer festivals don’t often play host to big names, while shows with great lineups don’t always serve the great brews.
This year’s festival will be held at the up and coming Panther Island Pavilion in Fort Worth, Spune’s home base.
“Once again we opted for a unique location,” Harber said. “It says something that in 2013 both the Fort Worth Music Festival and the Toadies fest are happening at Panther Island Pavilion. But we are hosting our event in a different part of the development – in the corner of a parking lot. That is a challenge but like with the Dallas event we aim to take an unexpected piece of property and make it shine. “
Along with Justin Townes Earle and Deer Tick, April’s Untapped will also feature Sarah Jaffe and Tennis. Beer fans can look forward to local brewers like Deep Ellum, Rahr, Lakewood, Firewheel and Denton’s own, Armadillo Ale Works. Harber says that the artists were handpicked for the festival, as Spune has worked with each of them in the past. Harber also notes that hosting so many local breweries is a definite draw for patrons.
Spune will be partnering with Paste Magazine to present a series of Untapped Festivals across the country, including another installment in Dallas in September and stops in Nashville and Atlanta in the fall. Harber says Texans can expect big things from the Dallas edition of Paste Untapped.
Concert goers and beer drinkers have three options when it comes to tickets for April’s Paste Untapped. For $58, a VIP ticket will give patrons concert access and first tastes of the beer. Fans should note the value of the VIP option, as at last year’s festival, the most popular brews had a tendency to run dry rather quickly. For $30, fans can get a combination concert and a beer ticket. A single concert ticket can be purchased for $22. Tickets can be purchased at Untapped-Festival.com.
Harber says that this Untapped might be a bit more rowdy than last year’s event in Dallas – in a good way.
IF YOU GO
When: April 20, 2013
Where: Panther Island Pavilion 395 Purcey St., Fort Worth 76102
Details: VIP Ticket $58, Concert+Beer Ticket $30, Concert Ticket $22
On the Web: Untapped-Festival.com